/ Retail
Improving ad targeting and engagement through EEG, facial recognition, and AI
AI-powered product to assess emotional response of video ads
- Client
- Unilever (Clear)
- Capability
- AI
Multi-modal AI analysis
EEG, eye tracking, facial recognition
/ The challenge
To accurately measure and analyze users' emotional responses to video content, reducing subjectivity in content evaluation and development.
/ The solution
DeepDive–an AI-powered human emotion assessment tool–combines EEG testing, eye tracking, and facial recognition technology powered by AI to capture real-time emotional feedback from viewers.
/ The impact
- Improved content relevance through data-driven insights.
- Optimized ad performance based on emotional engagement.
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