Improving ad targeting and engagement through EEG, facial recognition, and AI
AI-powered product to assess emotional response of video ads
EEG Emotiv
Multi-modal AI analysis
EEG, eye tracking, facial recognition
Case study by
NuWorks Tech
Led by esteemed AWS Machine Learning Hero who has authored two books on Artificial Intelligence & Machine Learning with AWS. A team of seasoned technology professionals who excel at designing and building complex systems that foster personalized interactions with end-users.
The challenge
To accurately measure and analyze users' emotional responses to video content, reducing subjectivity in content evaluation and development.
The solution
DeepDive–an AI-powered human emotion assessment tool–combines EEG testing, eye tracking, and facial recognition technology powered by AI to capture real-time emotional feedback from viewers.
Impact
- Improved content relevance through data-driven insights.
- Optimized ad performance based on emotional engagement.
